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Bond in trouble: Pierce Brosnan asked to explain ‘Pan Bahar’ advert

Hollywood actor Pierce Brosnan, best known for having played James Bond, has been asked by Indian authorities to explain why he was in an ad for Pan Bahar – a ‘local mouth freshener’ which is largely associated with an addictive form of chewing tobacco.

Indian law prohibits advertisements of tobacco products.

In case Brosnan fails to respond within 10 days, he could be fined INR 5,000 rupees or sentenced to jail for two years, reported the BBC. But the report also added that it was unclear how this can be enforced if Brosnan fails to reply.

The former Bond actor had condemned the “un-authorised” use of his image in the ad for Pan Bahar in 2016, when it first appeared.

“We have issued the notice to Pierce Brosnan through the company, and also reached out to him via social media platforms,” officials from Delhi s health department told the Indian Express.

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